Situationists
Early postmodernists grappled with the capability of individuals to see through the conformity that massification (economies of scale) that occur in science based capitalism. For instance, the factory, the media, nation-state based politics, etc.
For a Marxist class reading he believed the factory and capitalism's inherent instabilities meant the working class could see through it and force political revolution. Others such as Kirkegaard and Nietzche believed massification meant the individual was oblivious to the cultural shaping and conformity of ultra-modernist social organization.
The Situationists were with Marx, they believed the individual could see through the 'spectacle' - or consumerist endazzlement - and saw revolution as the end result of piercing that veil. Their solution was ingenious and wonderfully subversive. Best and Kellnor write:
The fundamental goal of Situationist praxis was to reconstruct everyday society and everyday life to overcome the apathy, deception, passivity, and fragmentation induced by the spectacle. The recovery of active existence was possible only by destroying spectacular relations and by overcoming passivity through the active creation of 'situations'.
In other words deconstruction of spectacles through adoption and mockery. This element of plagiarism led the way for modern art, cultural and music forms such as hip hop.
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