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Top > Business-Economy > Marketing
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Delicious/tag/marketing
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recent bookmarks tagged marketing
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Last Update on:
2009-01-05 03:33:41
Consumer Internet Predictions for 2009 " Lightspeed Venture Partners Blog
Marketing - A discussion of best practices, budget, theories, positioning, recruiting, books, tools, outsourcing, strategy, marketing plans, integration, top marketers, etc.
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Decker Marketing
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Perspective and Ideas on Marketing, eBusiness, Leadership, & Life
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Last Update on:
2009-01-04 21:28:37
Social Marketing Operations Software Ideas -- The SMO "Wish List"
Let's consider how businesses are run. Businesses are made up of process, policies, people and technologies. Results of anything are analyzed on how it impacts the P&L, in an effort to increase the predictability of results. Efficiency is measured and improved, with practices such as Six Sigma. Prioritization is ruthless as everyone has more to do in a growing (or struggling) company. People have objectives, goals and processes to follow. They have daily activities that they report on to management, and dashboards with metrics they are responsible for. There are actions, owners, and deadlines. And accountability is a must. People are rewarded on progress and impact. That is the DNA of most corporations.From my observation, this 'DNA' of measurement and operational management is not manifested in most social marketing circles of discussion. I'm on a hunt for them and am posting to this blog and Twitter account on this topic.There are great thoughts from friends like Peter Kim, Jeremiah Owyang, and Charlene Li / Josh Bernoff ("Groundswell"). Yet I still think we're skimming the surface for what companies need on the inside to better manage their social activities on the outside. If anything is going to be sustained inside a business -- including social marketing -- it has to be grown, maximized and optimized. You need process, policies, people and tools/technologies to do that. If you're managing social marketing for yourself or your business, the biggest challenge is where to spend your time, how to maximize your time, and how...
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Google PR |
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10
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Decker Marketing
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Perspective and Ideas on Marketing, eBusiness, Leadership, & Life
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Last Update on:
2009-01-04 21:28:37
Social Marketing Operations Software Ideas -- The SMO "Wish List"
Let's consider how businesses are run. Businesses are made up of process, policies, people and technologies. Results of anything are analyzed on how it impacts the P&L, in an effort to increase the predictability of results. Efficiency is measured and improved, with practices such as Six Sigma. Prioritization is ruthless as everyone has more to do in a growing (or struggling) company. People have objectives, goals and processes to follow. They have daily activities that they report on to management, and dashboards with metrics they are responsible for. There are actions, owners, and deadlines. And accountability is a must. People are rewarded on progress and impact. That is the DNA of most corporations.From my observation, this 'DNA' of measurement and operational management is not manifested in most social marketing circles of discussion. I'm on a hunt for them and am posting to this blog and Twitter account on this topic.There are great thoughts from friends like Peter Kim, Jeremiah Owyang, and Charlene Li / Josh Bernoff ("Groundswell"). Yet I still think we're skimming the surface for what companies need on the inside to better manage their social activities on the outside. If anything is going to be sustained inside a business -- including social marketing -- it has to be grown, maximized and optimized. You need process, policies, people and tools/technologies to do that. If you're managing social marketing for yourself or your business, the biggest challenge is where to spend your time, how to maximize your time, and how...
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